Marketing Your Business with Digital Tools

Don’t be surprised. This is why you as an entrepreneur, a budding entrepreneur, a business person, needs to be visible to the global world. #LevearageOnTheDigitalSpace.

Let me shock you... 

If I ask us to do a quick search now, you’ll be surprised that even some individuals can’t be seen by google!

More often than none, when I ask people to google my name: I know I have enough content on online : this is why it’s easier for anyone to google *Prolific Stella* with any device and I’m sure that I’ll be on the first search results: this is called SEO. It’s not that you use your phone to just do a quick search (if you do, you may likely be in the result: you know why? Because it’s your phone and your email has link to you; you will definitely be in the search)

But this is how to be sure, just use another device or someone else’s phone. Then you can tell how far it will go.

How are of us, have tried doing a search engine optimization on their business or on you as a brand if that’s what you are trying to build? You need to sure.

Going back to the topic: Marketing your business with digital tools.
I will try to make teach us in a simple to begin.

Again, you need to know that as the world is involving you also need your business to.

Like I normally say, There are two important *Gs* you must be close to

The first is G is the God factor... Hear this: You need God to scale height in your  business/career.

Running your business without God is running without knowing the purpose...

Make God your director and number 1.

Then the second G Factor is Google.  You need to make google your friends and even drive to ensure that app called knows you as well. Just like I said, you can search for anything and everything on google!

How to you make google identify you? There is what is we called *Keyword*  Make sure you are familiar with the keyword related to what you do...then ensure you use it often in your content.

Digital marketing like we all know encompasses many moving pieces that work together to generate interest results.

How to start

The way to begin is very easy, start with a Facebook page
Facebook is seen to be the largest country now in the world because everybody is on it. (Forget about what some are doing and what some are not doing).

As a nation builder or entrepreneur, how audible is your voice globally? If I tell you that must of the awards I have been privileged to receive as an entrepreneur has come via my activities that has been made visible online.

Mitchell Obama said "Successful people are deliberate people, they are very intentional". You need to be intentional about your activities online: what you do, what you write and your shares on the digital space.

Bottom line you need to be intentional about everything you do online especially on social media!

I know we all are familiar with social media channels like facebook, instagram, WhatsApp, twitter and the likes, I’ll be speaking on the importance of this Channels to our business growth: this is also part of what you should (all of these are even Free digital tools you need to leverage on.

Social media management has a lot to do with engaging with your audience and looking for new opportunities to increase reach and visibility

Yeah... Do you know there are lots of people online observing what you do even though they don’t like or comment on your post

Let’s start with your dp (Display Picture)

I see some people dp and I shook my head because their display pictures didn’t even show them as a serious person!

I will just share this info I got from a friend:

A few of the tasks involved with social media management are : 

Choosing the right social media platform: proper consideration on the best social media platform is essential as each platform has its different benefit to our businesses.

I’ll like to consider a few platforms and their benefits

1. Facebook: has nearly 2 million monthly active users who are from different parts of the globe, it’s also having a nice balance of genders and age groups, this makes it a very good platform for businesses that are trying to reach a wider audience.
2. Instagram : it’s a great media channel for brands that create a lot of visual contents, it’s audience tends to be more on the younger side with more females than males, this is a good platform for businesses selling products relating to fashion, art, lifestyle, and other visual focused industries.
3. Twitter: has 328 million active users worldwide and tends to be where users go for news and trends, this is ideal for brands that want to join a conversation about trending topics in their industry, it’s good for content sharing with influencers and other individuals who might find your brand valuable.
4. Linkedin: on the other helps you interact and share content with people of like minds, company type, industry and job title.
5. YouTube: Is now the second largest search engine in the world, second only to google, business videos can be shared here and through to other channels.
6. Pinterest: is another great Chanel for image sharing, and is becoming unavoidable for consumers who are interested in crafts, home improvement l, nutrition, fashion, fitness and more, if your brands does anything related I think Pinterest will be worthwhile.

Developing a social media strategy: is an important part of making your campaigns gets close to meeting your marketing goals, after deciding on which platform to use, you’ll need to consider how often you want to post and what content you’ll post.

You can start by considering what you know about your audience, what content they prefer albeit addressing their needs and challenges.

How often will you like to respond to questions or request, and many more should be part of your social media strategy.

Creating a social media schedule: consistency is key in social media platforms, if you want to keep your customers engaged, you’ll need to grow your followers on these channels by posting quality contents, an editorial calendar will be advisable.

Creating and posting contents: involves creating visual contents to relevant topics, albeit this requires you to have an in-depth understanding of both the platform and the audience.

Responding to fans and followers: it’s also an important part of social media management, when a question or request is made on your page, this presents a new opportunity for you to provide value for your leads while you also demonstrate excellent customer service.

Engaging with others on platforms: includes seeking out new leads or other opportunities and starting a conversation with them via comments and messages on your page.

Building relationships with influencers can help you expand your reach over time. Especially if there are certain individuals on your platform that have significant following.

Creating social media advertising campaign: it’s an integral part of answering what’s social media management, it complements the organic activities by allowing one to target specific audiences and improve visibility.

Eg. use of Facebook will give room for new leads similar to new customers, this can be individuals who might have never encountered or visited your site but got encouraged by your relevant content posts.

You are right. I think our youth needs to wake up to this call! I know of a manager that won’t give employment to the post qualified employee because when they checked her tags and recent post; she was not looking like someone they need plus the people she was with, in the pictures she posted!

At the board meeting, while deliberating on her issue, they said, if their company were to be an entertainment company, that won’t matter but because it’s not; it matters a lot to them!

A friend lost a job with UNICEF because of the content he was posting on Facebook. That’s another close example so we need to know what we are doing.

The fact is that, it’s this same tools other are using to make cool and clean money o! While other are ignorantly using it to block their way into they next level.

Again, most of The speaking engagements I get, are from my online activities. In fact, 90% of those that have me on their platform have not seen me before.

It's better not to post anything than post something that will spoil your reputation....

We also need to manage our privacy and control those that tag us on irrelevant things that can deter our  image.

I activated that I approve post that am been tagged on.

An example was the two weeks engagements I was privileged to do for the Sowoolu campaign team for NAPPS was online... it was when I go there(I can tell you lots of people where gathered at this event) that they even told me they are doing all of that training on behalf of Sowoolu!

I will share a few tips to improve your social media employability skill for those that needs

Note: I got it from a mentor

I have tagged it, Bonus: Leveraging The Social Media To Improve Your Employability Skills

I have modified it to suite you though
#Have a social media presence especially *LinkedIn and Facebook*

#Create a great profile,  this is what is selling me... in fact I help people even write a google profile as business too ; or bio (sell yourself here).  

Convince recruiters that you've got what it takes to add value to their organizations. Answer the question,  'Who Are You? I have been privileged to be part of interviewers board for AYEEN; you need to hear how graduate answer who are you? some will even mention villagers’ name lol (this isn’t funny though but I need that laughter)

#Post professional contents in line with your skills,  your industry or your desired industry or job

#Network With Professionals especially on LinkedIn. Search out top professionals in your industry or in the company you desire to work,  Network with them and maintain a healthy communication with them. In fact, pay to attend any events they will be attending and let them know you came.

#Build your skills. Attend trainings,  seminars, workshops...

#Get relevant certifications in line with your industry or dream job.

#Start applying to companies online via sites such as myjobmag, jobgurus,  etc. submit a great resume and always make reference to your social media profile

Thank God it's Monday and it's time to take action.

Do you know that there is always what to pass across (value) lessons to take away in every post I do even when I post a picture on myself in a funny way? That’s what I meant by been deliberate! Intentional!