MOTIVATED MANKIND

YOUTH DEVELOPMENT | EDUCATION | ENTREPRENEURSHIP

Series: Skyrocket Your Business With Digital Skills

Using Social Media To Increase Revenue

Book Cover: Using Social Media To Increase Revenue
Part of the Skyrocket Your Business With Digital Skills series:

Now I list several ways and tools to leverage on several social networks to boost your business income and grow revenue. Many people are still ignorant of several online tools to drive in sales and increase revenue for their business due to lack of knowledge and training.

There are three special tools to increase your business revenue which we all know but we are not fully maximizing it. One is a good smart phone, internet stability and skills set

Excerpt:

Thanks for the opportunity given to me to talk about this topic in using social media to increase revenue

I will like to talk about how we can use social media to increase the revenue of your business

As we all know there are several social media networks out there but its important to know how maximize them, so I will start on what is needed to do achieve that.

First, personal branding on social media accounts which means as a user of any social media network its important to craft a professional bio on your profile and social media accounts which will make you stand out as a professional and not an amateur.

The next step is to create a separate business profile from personal account with a professional picture of yourself at work or with the logo of your business or brand. This is important for you in order not mix up personal content with business content

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Now I list several ways and tools to leverage on several social networks to boost your business income and grow revenue. Many people are still ignorant of several online tools to drive in sales and increase revenue for their business due to lack of knowledge and training.

There are three special tools to increase your business revenue which we all know but we are not fully maximizing it. One is a good smart phone, internet stability and skills set

One very important platform to use is the google business suite where i will start from

The Google business suite is a compendium of smart tools in form of mobile and web apps for promoting and reaching your audience online such as Google my business App, Google Mail, Google drive YouTube  and Google Doc. with all these apps on your smart phone you are reach a wide audience online. But it requires having a consistent content marketing strategy.

As you prepare to leverage on the social media accounts it’s important to create a content marketing strategy and posting schedule to post relevant content that will engage your followers online.

What drives social media is content in form of pictures, videos and articles, therefore it’s important to be skillful in creating engaging videos, pictures and articles relating to your industry to increase trust and build a constant flow of communication.

The most important skill to develop in using social media is content generation, graphics design and video creation to create contents for your accounts

As we know there are several online platforms to boost our business revenue such as Facebook business page, twitter and LinkedIn. Now there are online tools to automate your posting and make it easier such as Facebook Page manager app, hoot-suite for scheduling post, buffer for twitter and several many you can download from google play store

As a business man, entrepreneur and business owner or investor social media is a strong tool to increase your business revenue. It entails social media marketing and social media advertising, but if you want great results, the latter is better

COLLAPSE

Social Media/Digital Marketing And Management

Book Cover: Social Media/Digital Marketing And Management
Part of the Skyrocket Your Business With Digital Skills series:

Digital marketing like we all know encompasses many moving pieces that work together to generate interest, nurturer leads and close sales, however it’s important to know the nitty gritty of each digital marketing tactic and its help to our businesses

We all are familiar with social media channels like facebook, instagram, WhatsApp, twitter and the likes, I’ll be speaking on the importance of this Channels to our business growth

Social media management has a lot to do with engaging with your audience and looking for new opportunities to increase reach and visibility

Excerpt:

Digital marketing like we all know encompasses many moving pieces that work together to generate interest, nurturer leads and close sales, however it’s important to know the nitty gritty of each digital marketing tactic and its help to our businesses

We all are familiar with social media channels like facebook, instagram, WhatsApp, twitter and the likes, I’ll be speaking on the importance of this Channels to our business growth

Social media management has a lot to do with engaging with your audience and looking for new opportunities to increase reach and visibility

A few of the tasks involved with social media management are :

  1. Choosing the right social media platform: proper consideration on the best social media platform is essential as each platform has its different benefit to our businesses

I’ll like to consider a few platforms and their benefits, these are

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  1. Facebook: has nearly 2million monthly active users who are from different parts of the globe, it’s also having a nice balance of genders and age groups, this makes it a very good platform for businesses that are trying to reach a wider audience
  2. Instagram : it’s a great media channel for brands that create a lot of visual contents, it’s audience tends to be more on the younger side with more females than males, this is a good platform for businesses selling products relating to fashion, art, lifestyle, and other visual focused industries
  3. Twitter has 328million active users worldwide and tends to be where users go for news and trends, this is ideal for brands that want to join a conversation about trending topics in their industry, it’s good for content sharing with influencers and other individuals who might find your brand valuable
  4. Linkedin: on the other helps you interact and share content with people of like minds, company type, industry and job title.
  5. YouTube: Is now the second largest search engine in the world, second only to google, business videos can be shared here and through to other channels
  6. Pinterest: is another great Chanel for image sharing, and is becoming unavoidable for consumers who are interested in crafts, home improvement l, nutrition, fashion, fitness and more, if your brands does anything related I think Pinterest will be worthwhile
  7. Developing a social media strategy: is an important part of making your campaigns gets close to meeting your marketing goals, after deciding on which platform to use, you’ll need to consider how often you want to post and what content you’ll post

You can start by considering what you know about your audience, what content they prefer albeit addressing their needs and challenges

How often will you like to respond to questions or request, and many more should be part of your social media strategy

  1. Creating a social media schedule: consistency is key in social media platforms, if you want to keep your customers engaged, you’ll need to grow your followers on these channels by posting quality contents, an editorial calendar will be advisable
  2. Creating and posting contents: involves creating visual contents to relevant topics, albeit this requires you to have an in-depth understanding of both the platform and the audience
  3. Responding to fans and followers: it’s also an important part of social media management, when a question or request is made on your page, this presents a new opportunity for you to provide value for your leads while you also demonstrate excellent customer service
  4. Engaging with others on platforms: includes seeking out new leads or other opportunities and starting a conversation with them via comments and messages on your page

Building relationships with influencers can help you expand your reach over time. Especially if there’re certain individuals on your platform that are significant follower

  1. Creating social media advertising campaign: it’s an integral part of answering what’s social media management, it complements the organic activities by allowing one to target specific audiences and improve visibility

Eg. use of Facebook will give room for new leads similar to new customers, this can be individuals who might have never encountered or visited your site but got encouraged by your relevant content posts

  1. Managing content and give aways: it’s an effective way to keep your audience engaged while growing your fan and followers base, there’s a thousand and one ways to use contests to drive more traffic to your pages

And I’ll like to remind us that managing contests involves creating rules and guidelines, accepting submissions, choosing a winner and following true with the promised prize or give away

  1. Tracking performance overtime: this is the only way to know if your campaigns are successfully helping you meet your marketing goals

It’s also helps to identify the areas of improvement

List below are the reasons why I think social media management is important to our business

  1. Customers are much more active on social media
  2. It is cost effective, like we’re doing now, start ups can do more with less marketing budget
  3. Its allows one to get the most out of these platforms by consistently creating and publishing valuable contents
COLLAPSE

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