Social Media/Digital Marketing And Management
- Social Media/Digital Marketing And Management
- Using Social Media To Increase Revenue
Digital marketing like we all know encompasses many moving pieces that work together to generate interest, nurturer leads and close sales, however it’s important to know the nitty gritty of each digital marketing tactic and its help to our businesses
We all are familiar with social media channels like facebook, instagram, WhatsApp, twitter and the likes, I’ll be speaking on the importance of this Channels to our business growth
Social media management has a lot to do with engaging with your audience and looking for new opportunities to increase reach and visibility
Digital marketing like we all know encompasses many moving pieces that work together to generate interest, nurturer leads and close sales, however it’s important to know the nitty gritty of each digital marketing tactic and its help to our businesses
We all are familiar with social media channels like facebook, instagram, WhatsApp, twitter and the likes, I’ll be speaking on the importance of this Channels to our business growth
Social media management has a lot to do with engaging with your audience and looking for new opportunities to increase reach and visibility
A few of the tasks involved with social media management are :
- Choosing the right social media platform: proper consideration on the best social media platform is essential as each platform has its different benefit to our businesses
I’ll like to consider a few platforms and their benefits, these are
READ MORE- Facebook: has nearly 2million monthly active users who are from different parts of the globe, it’s also having a nice balance of genders and age groups, this makes it a very good platform for businesses that are trying to reach a wider audience
- Instagram : it’s a great media channel for brands that create a lot of visual contents, it’s audience tends to be more on the younger side with more females than males, this is a good platform for businesses selling products relating to fashion, art, lifestyle, and other visual focused industries
- Twitter has 328million active users worldwide and tends to be where users go for news and trends, this is ideal for brands that want to join a conversation about trending topics in their industry, it’s good for content sharing with influencers and other individuals who might find your brand valuable
- Linkedin: on the other helps you interact and share content with people of like minds, company type, industry and job title.
- YouTube: Is now the second largest search engine in the world, second only to google, business videos can be shared here and through to other channels
- Pinterest: is another great Chanel for image sharing, and is becoming unavoidable for consumers who are interested in crafts, home improvement l, nutrition, fashion, fitness and more, if your brands does anything related I think Pinterest will be worthwhile
- Developing a social media strategy: is an important part of making your campaigns gets close to meeting your marketing goals, after deciding on which platform to use, you’ll need to consider how often you want to post and what content you’ll post
You can start by considering what you know about your audience, what content they prefer albeit addressing their needs and challenges
How often will you like to respond to questions or request, and many more should be part of your social media strategy
- Creating a social media schedule: consistency is key in social media platforms, if you want to keep your customers engaged, you’ll need to grow your followers on these channels by posting quality contents, an editorial calendar will be advisable
- Creating and posting contents: involves creating visual contents to relevant topics, albeit this requires you to have an in-depth understanding of both the platform and the audience
- Responding to fans and followers: it’s also an important part of social media management, when a question or request is made on your page, this presents a new opportunity for you to provide value for your leads while you also demonstrate excellent customer service
- Engaging with others on platforms: includes seeking out new leads or other opportunities and starting a conversation with them via comments and messages on your page
Building relationships with influencers can help you expand your reach over time. Especially if there’re certain individuals on your platform that are significant follower
- Creating social media advertising campaign: it’s an integral part of answering what’s social media management, it complements the organic activities by allowing one to target specific audiences and improve visibility
Eg. use of Facebook will give room for new leads similar to new customers, this can be individuals who might have never encountered or visited your site but got encouraged by your relevant content posts
- Managing content and give aways: it’s an effective way to keep your audience engaged while growing your fan and followers base, there’s a thousand and one ways to use contests to drive more traffic to your pages
And I’ll like to remind us that managing contests involves creating rules and guidelines, accepting submissions, choosing a winner and following true with the promised prize or give away
- Tracking performance overtime: this is the only way to know if your campaigns are successfully helping you meet your marketing goals
It’s also helps to identify the areas of improvement
List below are the reasons why I think social media management is important to our business
- Customers are much more active on social media
- It is cost effective, like we’re doing now, start ups can do more with less marketing budget
- Its allows one to get the most out of these platforms by consistently creating and publishing valuable contents